{"id":65252,"date":"2022-07-09T15:55:27","date_gmt":"2022-07-09T15:55:27","guid":{"rendered":"https:\/\/www.mirsa.es\/serie-up-bb-italia-ganadora-compasso-doro\/"},"modified":"2022-07-12T13:11:09","modified_gmt":"2022-07-12T13:11:09","slug":"serie-up-bb-italia-ganadora-compasso-doro","status":"publish","type":"post","link":"https:\/\/www.mirsa.es\/ca\/serie-up-bb-italia-ganadora-compasso-doro\/","title":{"rendered":"La SERIE UP de B&#038;B Italia, guanyadora del XXVII Compasso d&#8217;Oro"},"content":{"rendered":"<h2 style=\"text-align: left; font-size: 16px;\"><b>La ic\u00f2nica butaca UP de B&#038;B Italia dissenyada al 1969 per Gaetano Pesce ha estat guardonada amb el XXVII Compasso d&#8217;Oro en reconeixement a l&#8217;atemporalitat i a la traject\u00f2ria de la col\u00b7lecci\u00f3.<\/b><\/h2>\n<p style=\"text-align: left; font-size: 16px;\">El Compasso d&#8217;Oro \u00e9s un dels premis m\u00e9s prestigiosos en el camp del disseny contemporani itali\u00e0 i \u00e9s atorgat per un selecte jurat entre els que formen part reconeguts arquitectes i dissenyadors amb una \u00e0mplia traject\u00f2ria internacional.<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/bb_italia_compasso_doro.jpg\" alt=\"SERIE UP de B&#038;B Italia, ganadora Compasso d\u2019Oro\" title=\"SERIE UP de B&#038;B Italia, ganadora Compasso d\u2019Oro\"><\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: left; font-size: 16px;\">En el moment de la seva presentaci\u00f3 al 1969, la butaca UP de B&#038;B Italia va obtenir una gran acollida entre el p\u00fablic, ja que es va concebre com una pe\u00e7a reivindicativa del paper femen\u00ed dins de la societat, i on la seva formalitzaci\u00f3 a nivell de disseny era innovadora i atrevida.<\/p>\n<p style=\"text-align: left; font-size: 16px;\">La col\u00b7lecci\u00f3, que es caracteritza per les seves formes sinuoses i antropom\u00f2rfiques, es va convertir en un producte revolucionari per a l&#8217;\u00e8poca, ja que aconseguia combinar cr\u00edtica social, disseny, i comoditat en un mateix producte.<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/up_bb_italia_compasso_doro.jpg\" alt=\"SERIE UP de B&#038;B Italia, ganadora Compasso d\u2019Oro\" title=\"SERIE UP de B&#038;B Italia, ganadora Compasso d\u2019Oro\"><\/p>\n<p style=\"text-align: left; font-size: 16px;\">Tot i els seus m\u00e9s de 50 anys d&#8217;hist\u00f2ria, actualment SERIE UP de B&#038;B Italia \u00e9s la butaca m\u00e9s venuda de la firma, despr\u00e9s que al 2019 i degut a la gran demanda del producte, es decid\u00eds realitzar una important inversi\u00f3 per augmentar las seva producci\u00f3.<\/p>\n<p style=\"text-align: left; font-size: 16px;\">Para celebrar este importante reconocimiento, B&#038;B Italia ha habilitado un espacio tem\u00e1tico en su Showroom principal de Mil\u00e1n, d\u00f3nde se expone la UP5_6 original y todos los modelos de la colecci\u00f3n.<\/p>\n<p style=\"text-align: left; font-size: 16px;\">A MIRSA interiorisme &#038; mobiliari som distribu\u00efdors oficials B&#038;B Italia. Per a m\u00e9s informaci\u00f3, visiti el nostre Showroom o contacti amb nosaltres.<\/p>\n<p style=\"text-align: center; font-size: 16px;\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/07\/up_bb_italia_compasso_doro_02.jpg\" alt=\"SERIE UP de B&#038;B Italia, ganadora Compasso d\u2019Oro\" title=\"SERIE UP de B&#038;B Italia, ganadora Compasso d\u2019Oro\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ic\u00f2nica butaca UP de B&#038;B Italia dissenyada al 1969 per Gaetano Pesce ha estat guardonada amb el XXVII Compasso d&#8217;Oro en reconeixement a l&#8217;atemporalitat i a la traject\u00f2ria de la col\u00b7lecci\u00f3. El Compasso d&#8217;Oro \u00e9s un dels premis m\u00e9s prestigiosos en el camp del disseny contemporani itali\u00e0 i \u00e9s atorgat per un selecte jurat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[316,352,317],"tags":[],"class_list":["post-65252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bb-italia-ca","category-news-ca","category-novedades-ca"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/posts\/65252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/comments?post=65252"}],"version-history":[{"count":0,"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/posts\/65252\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/media\/65250"}],"wp:attachment":[{"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/media?parent=65252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/categories?post=65252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mirsa.es\/ca\/wp-json\/wp\/v2\/tags?post=65252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}